About SearchFocal
Specialist work. Direct access. A clear reason behind every change.
SearchFocal is a specialist practice for AI search optimization. We help businesses become the ones ChatGPT, Google AI Overviews, Gemini and Perplexity name when a buyer asks who to hire.
Who you deal with. The person who audits your market is the person who makes the changes. You can reach us directly at info@searchfocal.com.
What the work is
Buyers increasingly ask an assistant for a shortlist before they visit a website. The work is making your business easy to find, understand and recommend in those answers, and then showing you whether it worked.
- AI search optimization: answer pages, business profiles and independent sources, with monthly monitoring.
- AI visibility audit: recorded answers for 25 to 40 buyer questions and a 90 day plan.
- AI search for contractors: a dedicated service for home service businesses.
- Free resources: a checklist and a readiness checker, both usable without contacting anyone.
How the work is done
Remotely, with access to your website, Google Business Profile and Search Console. There is no account manager layer between you and the person doing the work. Reporting is a monthly brief with the recorded answers, not a dashboard sold as the result.
What we count, and what we keep apart
| Mentions | A platform named your business in an answer. Useful, and counted on its own. |
|---|---|
| Cited pages | A platform linked a page of yours beside its answer. Counted separately from mentions. |
| Search demand | What buyers searched for, from Search Console. It shows where the interest is. |
| Enquiries | Calls and forms we can count. The number that matters most, and never blended into a score. |
Standards
- A reason behind every change, written down before and checked after.
- Evidence labelled for what it is: platform guidance, recorded AI answers or documented client work.
- Everything we build sits in your accounts and stays yours.
- Plain statements about what is in anyone's control. No one controls what an assistant says.
Our published evidence is on the research page and in the documented case work, each with its method and its limits.
Contact
Email info@searchfocal.com, or use the contact page to order the $450 AI visibility audit or discuss a package scope.