Evidence
We publish an engagement only when its starting point, its method and its figures can be shown. The record below is local search work with a six month attribution window. The platform comparison and AI visibility testing protocol are on the research page.
Attribution window on the documented engagement
Minimum length of a call before it was counted as an enquiry
Qualified consultations that became signed projects in the window
Documented case, cabinetry
Unnamed at the request of the business
A workshop with no website, an unverified map listing and referral-only enquiries, carried through profile work, a mobile-first site and quote forms, then tracked for 6 months.
Zero website presence, an unverified map listing, and total reliance on personal referrals for new project enquiries.
Inbound enquiry volume and consultation conversion were tracked over a 6 month initial post-launch attribution period. An enquiry was counted when it was a direct phone call from the listing lasting over 60 seconds, or a completed custom project quote form submitted through the website.
6 month attribution window. Calls over 60 seconds and completed quote forms counted as enquiries.
This is local search work over six months: a verified map listing, a new website and quote forms. It is not an AI search result, and nothing here was measured on ChatGPT, Google AI Overviews, Gemini or Perplexity.
Standards
These rules apply to everything published on this site, including the record above and the monthly briefs sent to clients.
Local search work, AI platform research and general practice are kept apart, so the basis of a statement is never ambiguous.
Every percentage carries the count it came from. Data that could not be measured is never treated as a negative.
The attribution window and the rule used to count an enquiry travel with the figures they produced.
Qualified calls, form submissions, consultations and booked work are counted ahead of traffic estimates or a single mention.
Collection dates sit with the figures, so a snapshot is not read as a current fact.
Reported figures, calculation subsets and attribution periods match the underlying records, without rounding up.
Individual outcomes vary with competition, trade and service mix. Figures describe what was recorded over the stated period, not a forecast.
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